The arrival of the Transformation Economy has huge potential for designing new types of aesthetic experience; for example, those that encourage more active participation.
Three stages of transformational art
- Diagnose aspirations. How can art experiences be designed for us individually? How can each of our aspirations be identified and understood in advance?
- Stage experience(s). How can art experiences be designed at the sweet spot of all four types of experiences to maximise impact?
- Follow through. How can art experiences endure over time?
Artists as guides
Transformational experiences highlight a new role for artists: the artist is transformed into a guide, mentor or even shaman. But then what happens to the responsibilities of artists and their duty of care?
Blow Minds 