The four types of experiences hint that new types could be possible. For example, aesthetic experiences focus on immersing our bodies in an activity or environment often in a passive way. What’s the opportunity for new aesthetic experiences that encourage more active participation?
New forms of immersive storytelling
First, look at how PunchDrunk, Shunt and Secret Cinema have transformed theatre and film from entertainment into more escapist experiences. How could immersive storytelling transform other types of aesthetic experiences?
New immersive technologies
Second, virtual, augmented or mixed reality, as well as holographic technologies, can stimulate our bodies with the sights, sounds and touch of virtual worlds.
New interactive and responsive technologies
Similarly, sensors and biometric data, responsive interfaces and artificial intelligence can support art forms where we can more actively participate in creating them.
“Creative expression has existed through static media for most of human history, often using physical objects such as canvas and paint … digital technology allows human expression to become free from these physical constraints … and viewers are able to experience the artwork more directly … and instigate perpetual change in an artwork. Through an interactive relationship between the viewers and the artwork, viewers become an intrinsic part of that artwork” Teamlab
Putting it all together
So what might happen if we combine both sets of tools: new forms of immersive and interactive storytelling and technologies?
Blow Minds 